Tag: sustainability

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Repurposed fashion with Martha Eve

kansas city model martha sustainable fashion thrifted repurposed editorial paige muller sights and souls
Repurposed fashion by Martha Eve Maruna

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When I design I strive for beauty and creating a piece that flatters the body. I get a lot of my inspirations from old runway pieces and classic vintage styles. Taking something old and making it new again inspires me the most. I’m able to wear my creations and share them with the world.

[/vc_column_text][vc_column_text]- Martha Maruna[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]

Martha Maruna is one of those people who’s timeless beauty and sincerity captures you. She was raised in a small town in Illinois and moved to Kansas City, Missouri to pursue her many passions, some being fashion and floristry.

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Martha now juggles her time between repurposing vintage clothing, working at a floral shop, modeling, drinking matcha tea and swooning over her icon, Marilyn Monroe. But among all her enthusiasms, Martha’s interest in styling started at a young age:

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“As a young child my mother taught me embroidery by writing quotes, sayings and simple flowers on cloth and having me trace over them. As I got older she taught me hand stitching and then sewing with a machine. My mother also made most of our clothes when when we were young and thankfully it was a skill she had taught me. Sewing is one of the many skills I’m blessed to have been raised doing as it shaped my life and interests.”

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Almost all of my clothes are thrifted or vintage. I rarely shop anything new anymore as it bores me to know people all over the world can be wearing the exact same clothes as me – what’s stylish about that?

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“When I shop I look for timeless pieces that inspire me. Elegant blouses, oversized sleeves, chunky sweaters, oversized suit jackets, silk dresses and high waisted pants are my staple purchases. The pieces I’ve been looking for lately are silk slip dresses and an oversized leather suit jacket. All things leather this fall.”

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While the cost of making your own clothes is often much less than buying in store, it is also more sustainable just as thrifting and repurposing.

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“Also the impact new clothing has on our environment drives my passion.

The fashion industry is one of the largest in the world and is also now one of the biggest polluters in the world, the first being oil. The quality of most fast fashion fabrics is very poor – choosing quality over quantity is a must. The term “fast fashion” refers to companies quickly producing cheap pieces of clothing that follow the latest trends. Nothing is made to last and produces mass amount of waste. It’s important to me that I purchase from small companies or second hand. It’s important to repurpose and recycle your old clothing. I encourage everyone to educate themselves on the significant impact fast fashion has on our world.”

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Watch this video by the Economist about the true cost of fast-fashion.

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I’m driven by the passion of taking my own creations and having them be a physical reality. I love being able to wear my designs and know they’re something I truly love. Instead of trying to find unique styles that someone else is creating I just make what I’m looking for.

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Martha recently started selling her own designs. Her style is very classic and simple; vintage with a modern touch. If I could sum up her designs in one way it would be “timeless pieces that one can wear over and over and style multiple ways.”

You can follow Martha on instagram at @marthaevemaruna and @marthaevedesigns.

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Featured in MITH Magazine.

Click here to view the full editorial featuring Martha Eve Designs.

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Categories
Fashion

Sustainable Style + Why

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Sustainable Style: clothing and accessories that are made with the “whole” in mind. The entire process of creating a garment, from growing the textile to stitching it together, is mindful of the people, planet, and community.

[/vc_column_text][vc_column_text]Why sustainability?

We are living in a time where we can find things fast and cheap. In fact, the average person buys 60% more items of clothing yet only keeps them for about half as long compared to 15 years ago (Greenpeace 2017). Part of this is due to the quick turnover of style-trends. Whereas there used to be four main seasons, the industry now operates on a 52 micro-season cycle. This “out with the old and in with the new” mentality is not only desensitizing our consumer habits but also putting pressure on the workers who make the clothing. It’s a life of harsh living conditions and low wages; over 50% of workers within the fashion industry are not paid the minimum wage in countries like India and the Philippines. (Global Fashion Agenda 2017)

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Yves Saint Laurent famously said “Fashion fades, style is eternal.” Whereas fashion is an art that is notoriously difficult to keep up with because trends change seasonally, style is impacted by much longer-lasting factors. Style is affected by religion, politics, culture and subculture, weather, body type, profession, upbringing, etc. (Mari Andrew , Paste Magazine)

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Sights + Souls believes that style doesn’t have to be tied to vanity. It doesn’t have to destroy our planet or degrade people. It doesn’t need to be favored one minute and discarded the next.

Style makes space for individualism and removes conformity and gladly, comparison with it. One’s style compliments the body and encourages self-acceptance. It is a form of expression. With sustainable style, one realizes that this expression is also a reflection of power as consumers.

So, what does investing in sustainable style look like?

  1. Buying less and choosing well.

Being sustainable is mostly about being intentional with what we buy. It doesn’t mean you need to become a minimalist, it just means you need to be mindful.

   2. Choosing second-hand clothing.

Fashion trends repeat themselves throughout the decades. So, instead of buying the new, and most likely, less quality version of that 1990s attire, seek out the originals in thrift stores or depop shops.

   3. Repairing and repurposing old clothing.

When we choose well, our garments last longer. If it comes to the point where that sweater is snagged or the jeans become too short. Stich the imperfection or cut the jeans into shorts. Get creative.

     4. Supporting brands that incorporate sustainability.

And who are these brands? Most likely, if a brand is sustainable in some way, they will talk about it. Companies like Good On You are making it easier to know a brand’s impact by doing the research for you; search a favorite brand of yours and check out their rating based on the impact on labor, the environment, and animals.

 

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If you are someone that is making a step towards slow fashion, let’s get into contact.[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”7803″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][/vc_column][/vc_row]